New Apple Store at Grand Central
Apple is opening their biggest store in NYC yet at Grand Central. Apple has four other locations that cater to the residents of Manhattan. This 23000 square foot store will serve to the several hundred thousand commuters coming in and out of the terminal everyday. The technology giant signed a 10 year lease with the MTA and forked up 5 million dollars to ask Charlie Palmers Metrazur Restaurant to vacate early and the restaurant did just that. Apple, being the attraction that they are will not share any portion of the revenues with the MTA as other retailers do. Additionally Apple will pay 800,000 dollars the first year for rent and will go up each year after that. A lot of tenants think Apple received a stellar deal. The MTA could not be happier landing one of the most prominent tenants in the world and will be hiking rents up by 4 times in the east balcony and adjacent areas. This store location was carefully selected with its upscale commuter cliental and the best in business surrounding them in all those commercial buildings hovering around the Terminal. The store will be strategically situated and understands everybody is on the go; customers will even be able to swipe themselves out never dealing with any customer service at all. To put it mildly, Apple has full court advantage in this commuter hub. Hours of operation Monday – Friday, 7am – 9pm, and for Saturdays and Sundays, hours are 11am to 6pm.